Porte Cochere GIF

Montgomery County Community College—Sports Logo Update

Updated Mustang Logo. Click to view larger

Everyone here at SP+O was excited to have the opportunity to rework Montgomery County Community College's Athletics Logo. MCCC required an athletic, dynamic Mustang, and were concerned that their current mascot looked too angry. As you can see from their original logo, the horse looks pretty unhappy, and there is a lot of clutter that takes away from the clarity of the mark.

We made sure the new mark was exciting, aggressive, and youthful, without making it appear angry. Dynamic angles and defined musculature give this mustang an athletic look. His stance is strong, yet nimble, representing the ideal physique for all of Montgomery County Community College's sports.

This logo update required the creation of "peelable logos" which essentially allow you to "peel off" different elements of the logo. This allows for greater usability across a variety of platforms. It also creates a greater merchandising opportunities, with different versions of the logo applied to hats, banners, and even the basketball court.

Examples of the peelable variations.

In the end, Montgomery County Community College was happy with their new mascot. A happy client makes a happy design studio, and all of us at SP+O are proud of the outcome.

Mount Airy Casino and Resort: Phase 1 Installation

After the better part of the year, we are thrilled to see the installation of Phase 1 of Mount Airy Resort and Casino's Environmental Graphics Program. We, here at SP+O enjoyed the challenge that was presented by this particular project.

The large scope of wayfinding and directional signs needed for this program, both indoor and outdoor, gave our designers the chance to adapt an aesthetic personality across almost every concievable variety of sign. From towering, internally lit, Vehicular Directionals to the somewhat less domineering (and expensive) bathroom signs, the use of materials and colors allowed us to keep a cohesive feel.

Examples of related outdoor and indoor wayfinding. Click image to zoom.

One of the major challenges (and most fun parts) of the Mount Airy Casino and Resort project was the variety of unique identification signs necessitated by this facility. Several restaurants, a nightclub, and a few retail outlets all needed their own distinct look. One particularly challenging aspect was the "Red Steakhouse" ID sign. Our designers were tasked with transforming a rather simple, pre-existing, logo, into an eye catching, 3-D piece, all on a surface that hadn't yet been built! Lets just say that more than a few heads got scratched.

Examples of unique identification signage. Click image to zoom.


With phase 1 wrapping up, we are all excited about the results, and thankful for the short respite we get until phase 2 starts heating up. Stay tuned!